Apple’s newest slim smartphone, the iPhone Air, has seen a major price drop only four months after its launch, making it the biggest price cut in the iPhone 17 lineup so far. The sudden iPhone Air Price Drops highlights weaker demand compared to Apple’s premium Pro models.

iPhone Air Loses $343 in Just Four Months

The iPhone Air price in Vietnam has decreased by VND 9 million (approximately US$343) since its release in September 2025. The device originally launched at VND 32 million, but is now available for as low as VND 23 million.

This is the largest price reduction among all iPhone 17 models, while other versions have seen only small cuts.

Why the iPhone Air Price Drops So Fast

At launch, the iPhone Air attracted attention due to its ultra-thin and lightweight design. However, it failed to generate the same excitement as the iPhone 17 Pro and Pro Max, which sold out quickly in many markets.

Retailers say early interest was moderate, but demand slowed over time as buyers began comparing features more closely.

Online Platforms Offer the Lowest Prices

The biggest discounts are currently available on e-commerce platforms:

• An authorized Apple seller on Shopee listed the 256GB iPhone Air for VND 23 million
• Online sellers began offering discounts soon after launch
• Certain colours were discounted earlier due to lower demand

These online price cuts pushed physical retailers to reduce prices as well.

Prices at Major Retail Stores

Leading electronics chains in Vietnam are also lowering prices, though not as aggressively as online platforms:

• The Gioi Di Dong: Around VND 25 million
• FPT Shop: Around VND 26 million, often bundled with accessories or gifts

Despite the reductions, prices remain higher than online listings.

Other iPhone 17 Models Hold Their Value

In comparison, other iPhone 17 models released at the same time have only seen minor price cuts of VND 1–2 million, depending on storage and colour.

Popular versions of the iPhone 17 Pro and Pro Max are still selling close to Apple’s official price, showing stronger demand and better market performance.

Sales Numbers Remain Weak Compared to Pro Models

According to retail insiders, large stores sell over 1,000 iPhone Air units per month, but this number is still very low compared to Pro Max sales.

Retailers describe the Air as a “slow but steady” seller rather than a hit product.

Buyers Switch to Pro Models After Initial Interest

Many customers were first attracted by the sleek design of the iPhone Air, but later changed their minds.

Store owners report that buyers switched to the Pro series due to:

• Better camera performance
• Physical SIM card support
• More stable network connectivity
• Stronger long-term value

For many users, performance and camera quality mattered more than thin design.

iPhone Air Resale Value Drops to Record Low

A December 2025 report by SellCell revealed another major concern: the iPhone Air’s resale value dropped faster than any iPhone since 2022.

Key findings include:

• 44.3% value loss within 10 weeks
• The 1TB version lost 47.7% of its original price
• Worst depreciation SellCell has ever recorded for an iPhone

This made buyers more cautious about choosing the Air model.

Apple Cuts iPhone Air Production

Due to weak demand, Apple reportedly reduced iPhone Air production by 10% in November 2025, according to Nikkei Asia.

The company originally expected the Air to make up 10–15% of total iPhone production, but real-world sales failed to meet expectations.

iPhone Air Market Share Remains Very Low

An October 2025 Apple Insider survey showed that the iPhone Air captured only 2% market share, failing to enter Apple’s top five models.

This confirmed that the device struggled to compete against Apple’s more powerful offerings.

Is the iPhone Air Worth Buying Now?

With a massive price drop, the iPhone Air is now more affordable than ever. It may appeal to users who value:

• Slim and lightweight design
• Premium Apple build quality
• Lower entry price compared to launch

However, buyers looking for top-tier performance, camera quality, and resale value may still prefer the Pro models.

Final Thoughts

The iPhone Air’s sharp price drop shows that design alone is not enough in today’s smartphone market. While Apple’s thinnest iPhone looks impressive, consumers continue to prioritize performance, features, and long-term value.

As prices continue to fall, the iPhone Air may find a new audience, but its early journey serves as a reminder that even Apple products are not immune to market pressure.